Vector Artwork:
My go to skill is to create vector artwork, which isn't just tracing an original image but it's about adding detail and creative flare to the artwork to bring it to life. Over the years of developing this process, I've learned a lot about proportion, adding depth and working with different coloures. I really like the end result of a bold, crisp and clear image which stands out.
Self-Initiated briefs:
Creating my own briefs has helped me develop visually impactful and creative designs which are inspired by popular trends and understanding how we can improve customer user experience. A big influence in my research would be taking photos in store of new cosmetic products, fixtures and posters . Through these finding, I then post these on my instagram story to gather further research to see if people prefer certain design styles, fonts, colours and product functionality. Dream Coast Cosmetics is a cosmetic night serum, aimed to encourage self-care which is portrayed through the ombre calming coloures. The logo 'Dream Coast' is designed to mimic a dreamy cosmic island with the cosmic rays and sparkles.
