Beauty and Cosmetics Manufacturer:
As the only internal Graphic Designer, I managed multiple project briefs across all brands, including digital online marketing, print marketing for events and product/packaging design. Making sure information is up to date on front of pack and back of pack. Designing infographics for the website and social media to encourage engagement, sharing customer PR content.
Packaging Design:
Developing visually impactful and creative designs which are inspired by popular trends and understanding how we can improve customer user experience at the right cost.
My design process focuses on research, reviewing competitors and creating test concepts and using social media to see if people engage with certain design styles, fonts, colours and product functionality.
Apparel:
Confident with promoting apparel through a variety of platform such as TikTok, Instagram, Shopify, Amazon and Ebay. Looking at strategies to promote apparel through storytelling and using short Tiktok edited videos/trends to help boost sales. Creating innovative pattern design and unique clothing concepts that stand out in competitive markets.
One of my first projects was working on a '123 Flowers' promotional flyer which was sent with customer orders. The idea was not only to have information about more products but to also have one side designed which could be used as a print, limiting packaging waste.
